HEX started because of the love for Music by founders Dan Maravilla and Trent Valladares. They started as musicians, always creating and making new things which where outside the norm.Their creativity did not end with music, they were also visual artists and they would make complete art installations in the venues they would play. Also clothing and accessories was on their list of things they would make.
They started with setting up the August Accessories brand, making accessories for established labels. With the knowledge gotten from this they launched in 2010 HEX.
HEX draws on their decades of experience in fashion and channels it in an innovative new direction. At its core, it fuses their eye for style with their love of technology. HEX was created with a new viewpoint – looking at fashion and technology as equally necessary and inspiring. The importance of premium materials, textures, and finishing are all designed into the DNA of HEX, as is a focus on innovation and a drive to develop products that function as well as they look. And this focus can be seen today in HEX’s unique products and multiple design patents and awards.