Incase New Icon Blogpost

Incase New Icon Blogpost
August 15, 2011 Robert Viertelhauzen


Building on our heritage of over 15 years in innovation and design, the Incase ICON Collection is the latest evolution in our mission to create tech-optimized carrying solutions designed to meet the demands of like-minded creatives around the globe. The Incase ICON Pack is the cornerstone product in this collection. It’s simply the best backpack we’ve ever made.

With dedicated compartments for your MacBook, iPad and iPhone, along with intelligent organization for extra accessories and other essentials, this tech-optimized pack is designed to handle any situation.

Airflow channels engineered into the compression molded back panel and padded shoulder straps with multiple adjustment points provide a customizable fit and stable support while on the move with your gear.


19.3″ x 12.8″ x 8.7″
49cm x 32.5cm x 22cm

1226 cu in
20 L

2.7 lbs
1.2 kg

Up to 15″ MacBook Pro


  1. Quick access corner-loading laptop compartment with padded faux-fur protection
  2. External top-access iPhone pocket with plush faux-fur lining
  3. Hip-side zippered pockets provide on-the-go access to essential cargo
  4. Durable 840D nylon construction
  5. Main compartment provides space for larger items and organization for flat documents and small accessories
  6. Secondary compartment offers a series of organizer pockets to hold tech accessories and other small items
  1. Dedicated side-access iPad pocket
  2. Adjustable padded shoulder straps for optimal comfort and ergonomic support
  3. Hip-side Power Pocket with integrated cable port to allow access to portable power or audio
  4. Compression molded back panel with integrated air-flow channels
  5. Sternum strap for secure and comfortable carrying
  6. Padded top-loading carry handle
  7. Heavy-duty zippers with custom pulls

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